Lifestyle Industry

Niche: Financial Services

Niche: Entertainment

Brand Offering   

Coaching Programs

Private Community

Project Scope     

Brand Strategy

Brand Identity Design

Copywriting

Creative Direction 

Product Design  

Email Design

Collateral Design

Design Aesthetic

Romantic & Timeless

Marquee Event   

Garden Luncheon

 Idalia Wealth Circle 

 Unlock Your Financial Freedom 

The Project:

Idalia Wealth Circle is a concept project created to showcase my email design and cover design expertise. It demonstrates my ability to craft dynamic brand identities, blending strategic visuals with engaging, aspirational content. This project highlights my skills in designing impactful, community-focused digital experiences.

The Challenge:

Create a financial education service brand that redefines the traditionally serious industries of education and finance by offering services and products that increase wealth by building lasting financial success. We’ll repackage complex concepts via engaging podcasts and transformative coaching programs into desirable growth opportunities

The Goal:

Build a brand that transforms negative perceptions and confusion about education and finance into clarity and confidence. Encourage and inspire members to take charge of their financial future through our offers. A podcast will be featured, ideate a compelling name and design dynamic cover art for it, so the digital product complements our services.

The Result:

Build a brand that redefines financial e-learning by transforming confusing, intimidating concepts into short, straightforward, accessible programs inviting women to expand and strengthen their financial expertise. Designed the cover art and named a podcast sharing relatable conversation, bold advice, and practical insights to foster community support.

Brand Brief:

We are a boutique financial services club offering workshops, retreats, and digital products for our supportive community. Our Wealth by Design podcast delivers financial wisdom in a relaxed, conversational format, empowering all listeners, including our introverts to master their finances at their pace—whether at Pilates, home, or with friends.

Brand Inspo:

Inspired by The Princess Diaries, Mean Girls, Heathers, and Clueless, Idalia Wealth Circle channels the charm, confidence, and determination of iconic "It Girls." The pastel spring palette of blues, greens, yellows, and pinks embodies sweet encouragement and bold strategies. The creative direction adds a layer of approachability and excitement.